Campaign ‘Not all animals migrate by choice’ launched to raise awareness on illegal wildlife trade
Campaign launched by Wildlife Crime Control Bureau of India and UN Environment aimed at airports across India.
Tiger, Pangolin, Star Tortoise and Tokay Gecko featured in the campaign.
In India, illegal trade in wildlife has seen a sharp rise in recent years.
New Delhi, May 20, 2019 – Ahead of the International Day of Biological Diversity celebrated on May 22, UN Environment India and Wildlife Crime Control Bureau (WCCB) of India launched an awareness campaign ‘Not all animals migrate by choice’ to be displayed at major airports across the country. Actor, Producer, UN Environment Goodwill Ambassador and recently appointed Secretary-General’s SDG Advocate, Dia Mirza inaugurated the campaign in presence of officials from the Ministry of Environment, Forest and Climate Change, Wildlife Crime Control Bureau of India, UN Environment, UN agencies and GMR Group.
“Conservation is innate to India’s ethos. While wildlife faces threat across the globe and India’s flora and fauna’s demand continues in illegal global markets, in keeping with our stringent provisions for protection of wildlife under the Wild life (Protection) Act, 1972, efforts towards creating awareness among public at large would go a long way to help protect our wildlife,” said CK Mishra, Secretary, Ministry of Environment, Forest and Climate Change
Illegal wildlife trade is driving species to the brink of extinction. A thriving industry with organized wildlife crime chains spreading across the world, in India, illegal trade in wildlife has seen a sharp rise. The campaign ‘Not all animals migrate by choice’ aims at creating awareness and garnering public support for the protection and conservation of wildlife, prevention of smuggling and reduction in demand for wildlife products. The campaign also complements worldwide action on illegal trade in wildlife through UN Environment’s global campaign, Wild for Life.
“There is an urgent need for awareness, action and stringent enforcement of laws to put an end to all illegal wildlife trade threatening biodiversity and conservation in the wild. This campaign is an important step forward in creating much-needed awareness on wildlife trafficking which threatens the very survival of these species,” said Atul Bagai, Head, UN Environment India.
In the first phase of the campaign, Tiger, Pangolin, Star Tortoise and Tokay Gecko have been chosen as they are highly endangered due to illegal trading in International markets. Tiger is traded for its skin, bones and body parts; Pangolin, the most illegally traded wild mammal on the planet is trafficked for its meat and its scales are used in traditional medicines; Star Tortoise for meat and pet trade and Tokay Gecko in traditional medicine mostly into South East Asia and particularly Chinese Markets. Phase two will see more threatened species and explore other routes of trafficking.
“A huge global demand for our flora and fauna is a major cause for illegal wildlife trade by ruthless cross border smugglers. WCCB stands committed to fight this organized crime but it is crucial to work together across various government and non-government organizations, private sector and civil society to save wildlife. Our awareness campaign at Airports is a step towards reaching out to the public,” said Tilotama Varma, Additional Director, Wildlife Crime Control Bureau of India
Recent media reports on seizures of illegally traded species and their parts at airports is a growing indication of rampant wildlife trafficking. Some of the major wildlife species being smuggled through airports are star tortoises, live birds, Shahtoosh shawls, tiger and leopard body parts, ivory, rhino horns, pangolin and pangolin scales, sea shells, sea-horse, Sea-cucumber, red sanders, agarwood, deer antlers, mongoose hairs, reptile skins, live snakes, lizards, corals, orchids and medicinal plants.
Dia Mirza, Actor, Producer, UN Environment Goodwill Ambassador & Secretary-General’s SDG Advocate said, “Wildlife trafficking thrives on ignorance and indifference to the species and laws that govern it. This campaign gives a glimpse of the cruelty and suffering these magnificent species have to endure for being trafficked. The need of the hour is greater awareness and commitment to protecting these species to ensure that they not just survive but also thrive in the wild.”
Ogilvy, Mumbai were given the tough task of designing the campaign. They creatively turned the concept of migration of animals on its head to depict the plight of trafficked species.
“Wildlife trafficking at airports is on the rise. It’s a serious crime that needs to be addressed. We drew inspiration from true criminal stories and made ‘forced migration’ the core thought of our campaign. We decided to use real hard-hitting visuals to evoke the sense of pain these innocent animals go through. Our goal is to not just spread awareness but also sensitize people to end wildlife smuggling across the globe,” Sukesh Kumar Nayak, Chief Creative Officer, Ogilvy, Mumbai.
In collaboration with the Airports Authority of India and GMR Group, the campaign will travel across 22 airports across India over the next year. Both WCCB and UN Environment initiated a comprehensive approach with a focus on awareness building of various stakeholders towards the issue of prevention of illegal trade and smuggling of wildlife and wildlife products through exit points. The awareness campaign is expected to complement the efforts of the Govt. Agencies.
NOTES TO EDITORS
About UN Environment
UN Environment is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. UN Environment works with governments, the private sector, the civil society and with other UN entities and international organizations across the world.
About Wild for Life
Inspire individuals, businesses and governments around the world to use their spheres of influence to help end crime and illegal trade in wildlife. For more visit https://wildfor.life
About Wildlife Crime Control Bureau of India
Wildlife Crime Control Bureau is a statutory multi-disciplinary body established by the Government of India under the Ministry of Environment and Forests, to combat organized wildlife crime in the country. The Bureau has its headquarters in New Delhi and five regional offices at Delhi, Kolkata, Mumbai, Chennai and Jabalpur; three sub-regional offices at Guwahati, Amritsar and Cochin; and five border units at Ramanathapuram, Gorakhpur, Motihari, Nathula and Moreh. Under Section 38 (Z) of the Wild Life (Protection) Act, 1972, it is mandated to collect and collate intelligence related to organized wildlife crime activities and to disseminate the same to State and other enforcement agencies for immediate action so as to apprehend the criminals; to establish a centralized wildlife crime data bank; co-ordinate actions by various agencies in connection with the enforcement of the provisions of the Act; assist foreign authorities and international organization concerned to facilitate co-ordination and universal action for wildlife crime control; capacity building of the wildlife crime enforcement agencies for scientific and professional investigation into wildlife crimes and assist State Governments to ensure success in prosecutions related to wildlife crimes; and advise the Government of India on issues relating to wildlife crimes having national and international ramifications, relevant policy and laws. It also assists and advises the Customs authorities in inspection of the consignments of flora & fauna as per the provisions of Wild Life Protection Act, CITES and EXIM Policy governing such an item. For more visit http://wccb.gov.in