UNESCO Joins Whisper®’s mission to #KeepGirlsInSchool to ensure girls don’t miss out on a promising future
February 17, 2021
The #KeepGirlsInSchool campaign aims at deepening awareness on the unfulfilled dreams of 2.3 crore girls as they drop out of school at the onset of puberty.
Whisper® and UNESCO have established a breakthrough partnership to develop and integrate a puberty and period education module in school curriculum.
Till date, Whisper® has educated more than 4 crore girls and today pledges to educate another 2.5 crore girls on puberty and menstrual hygiene over the next three years.
Whisper®, India’s leading feminine care brand has come together with UNESCO in a breakthrough partnership to raise awareness and educate girls on Menstrual Hygiene Management under its flagship programme #KeepGirlsInSchool. In an effort to help young girls achieve their full potential, the movement begins with shedding light on the impact of 2.3 Crore girls dropping out of school – leading to 2.3 Crore unfulfilled dreams – due to lack of period education and protection.
Studies have shown that even today, 71% of adolescent girls in India remain unaware of menstruation till they get their first period. This affects their confidence and self-esteem adversely, leading to 2.3 crore adolescent girls dropping out of school every year, at the onset of the puberty. Adding to the challenges, as per UNESCO, the global pandemic has impacted 74 crore* schoolgirls, and could severely affect their return to school. Thus, Whisper®️ and UNESCO believe that when supported with education, these young girls are empowered to reach their full potential, achieve their dreams and make a positive difference in the world as strong women.
Last year, Whisper®️ launched the #KeepGirlsInSchool movement, mobilizing support across touchpoints which impacted over 40 Lakh school girls and drove awareness among 2.5 Crore people in India.
To bring to light the struggles of young girls as they reach puberty, Whisper®️ and UNESCO, released a heartwarming film under the #KeepGirlsInSchool movement. The film takes viewers on a journey bringing to life the playful innocence of a schoolgirl with boundless dreams, an open-book imagination, and a spirit brimming with confidence. The film goes on to illustrate how these dreams come to a grinding halt for many girls across the country due to the lack of period education and protection. It further underscores the importance of empowering young girls to achieve their full potential and not let periods get in the way of 2.3 Crore dreams. The campaign seeks to drive a positive change through the collective efforts of multi-stakeholder initiatives and influential voices to ensure that every girl can complete her school education and fulfill her dreams. Urging people to be the agents of change and join the movement by making a mindful choice as every purchase* of Whisper®️ pads helps #KeepGirlsInSchool.