United Nations India, NITI Aayog, and Discovery India join hands to celebrate India’s selfless heroes of the pandemic with Bharat Ke Mahaveer
Recognising India’s selfless heroes who went out of their way to help people in need during the COVID19 pandemic, the United Nations in India and NITI Aayog, in partnership with Discovery Channel, launched #BharatKeMahaveer – a three-part television series, which will air on Discovery Channel and Discovery Plus starting 21 November 2020 at 7 PM.
The campaign celebrates stories of 12 local champions who showed extraordinary kindness during the pandemic – extending a helping hand to the vulnerable, selflessly, and without any expectation. The series will be co-hosted by the UN Secretary-General’s SDGAdvocate Dia Mirza and actor Sonu Sood, who was recently conferred the ‘Special Humanitarian Action Award’ by the Government of Punjab for his humanitarian efforts during the COVID-19 crisis.
Bharat Ke Mahaveer celebrates stories of strength and solidarity – where, whether through food distribution, providing medical care, donating their life savings, or feeding a stray animal – India – of all ages – has demonstrated a strong sense of togetherness in times of crisis.
Popular fusion rock band, Indian Ocean, has composed the campaign anthem, which was released on the United Nations’s 75th anniversary in October.