Ms. Ayumi Fujino
UNIDO Representative and Regional Director for South Asia
Ayumi Fujino took over as the Representative to India, and Head of the Regional Office for South Asia of the United Nations Industrial Development Organisation (UNIDO) on 2 July 2010. Prior to taking up her current position, she was the UNIDO Representative in Thailand and Head of the Regional Office (2006-2010). Ayumi began her career with UNIDO in the 1980’s, serving in various capacities including Associate Expert from 1987 to 1989 and as Industrial Development Officer at UNIDO headquarters in Vienna from 1990 to 1996. Later, while at the UNIDO headquarters in Vienna from 1997 to 2006, she designed and implemented various technical cooperation projects for the development of micro, small and medium scale enterprises (MSMEs) especially in the rural areas in selected industrial sector clusters such as food processing, textiles, leather etc. with the geographical focus on countries in Sub-Saharan Africa, South Asia and Central America. She was involved in many post conflict countries like Afghanistan, Burundi, Congo (Democratic Republic), Mozambique, Rwanda, Sri Lanka, Sudan, etc. Based on this experience, she became the pioneer of UNIDO’s initiative for post conflict assistance and developed UNIDO’s policies and strategies to address the social and economic rehabilitation and reconstruction needs of those countries affected by various conflicts, combining UNIDO’s areas of expertise in poverty reduction through productive activities. She was also closely involved in UNIDO programmes in the areas of streamlining the regulatory framework for private sector development, promotion of entrepreneurship through local production networks and market facilitation by linking rural/local products with urban and export markets.