According to World Health Organisation figures, 500 children are killed each day in road crashes globally. In a bid to raise awareness of this road safety crisis, Jean Todt, President of the FIA, the international motoring federation, and Special Envoy of the UN Secretary-General for Road Safety, turned to world-renowned film director Luc Besson to deliver a potent visual message highlighting the dangers facing children around the world.
Shot on location in South Africa and Paris, the film, his first for a humanitarian campaign, shows the dangers faced every day by children on their journey to school, whether caused by the lack of safe infrastructure in the townships of South Africa or by the heavy traffic of a major European city.
The film is a shocking wake-up call but one that is an essential part of the FIA’s commitment to improve road safety worldwide.
For more, visit the website here (http://savekidslives.fia.com/).