Every day, 3,500 people are killed on the roads. Young people are particularly affected as road crashes are the number one cause of death of 15 to 29 year olds. This is an alarming trend, a plague that needs to be stopped, a human, economic and social cost which has become unacceptable. The FIA is on the front line in tackling this challenge, together with our 245 member organisations around the world. Everyone has a role to play in making safer roads for all. The #3500LIVES campaign outlines the 10 rules that can help save your life and the lives of others. We also encourage you to sign up to the FIA Manifesto for Global Road Safety which calls on all governments to prioritise road safety and introduce effective legislation on key risk factors on the road.