According to World Health Organisation figures, 500 children are killed each day in road crashes globally. In a bid to raise awareness of this road safety crisis, Jean Todt, President of the FIA, the international motoring federation, and Special Envoy of the UN Secretary-General for Road Safety, turned to world-renowned film director Luc Besson to deliver a potent visual message highlighting the dangers facing children around the world.
Shot on location in South Africa and Paris, the film, his first for a humanitarian campaign, shows the dangers faced every day by children on their journey to school, whether caused by the lack of safe infrastructure in the townships of South Africa or by the heavy traffic of a major European city.
The film is a shocking wake-up call but one that is an essential part of the FIA’s commitment to improve road safety worldwide.
For more, visit the website here (http://savekidslives.fia.com/).
Every day, 3,500 people are killed on the roads. Young people are particularly affected as road crashes are the number one cause of death of 15 to 29 year olds. This is an alarming trend, a plague that needs to be stopped, a human, economic and social cost which has become unacceptable. The FIA is on the front line in tackling this challenge, together with our 245 member organisations around the world. Everyone has a role to play in making safer roads for all. The #3500LIVES campaign outlines the 10 rules that can help save your life and the lives of others. We also encourage you to sign up to the FIA Manifesto for Global Road Safety which calls on all governments to prioritise road safety and introduce effective legislation on key risk factors on the road.
Check out the #3500LIVES main campaign video! Subscribe to FIA's YouTube channel and visit the official website (http://www.fia.com).
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